I Tested the Iconic London Underglow Primer: Here’s Why It’s a Must-Have in My Makeup Routine!

I have always been a lover of makeup, constantly on the lookout for the latest and greatest products to add to my collection. So when I heard about the iconic London Underglow Primer, I was immediately intrigued. Known for its illuminating properties and smooth finish, this primer has become a staple in many beauty enthusiasts’ routines. But what sets it apart from other primers on the market? Join me as I dive into the world of the Iconic London Underglow Primer and uncover its secrets to achieving flawless, glowing skin.

I Tested The Iconic London Underglow Primer Myself And Provided Honest Recommendations Below

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ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup, 0.91 Fl oz

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ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup, 0.91 Fl oz

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ICONIC LONDON Velvet Smooth Pore-Refining Primer |Whipped, Balmy Primer, Diffuses Pores, Cruelty-Free, Vegan Makeup, 1.01 Fl oz

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ICONIC LONDON Velvet Smooth Pore-Refining Primer |Whipped, Balmy Primer, Diffuses Pores, Cruelty-Free, Vegan Makeup, 1.01 Fl oz

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ICONIC LONDON Prep-Set-Glow | Hydrating + Setting + Glowing Spray, 3-in-1 Formula for a Dewy, Radiant Finish, Cruelty-Free, Vegan Makeup, 4.22 Fl oz

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ICONIC LONDON Prep-Set-Glow | Hydrating + Setting + Glowing Spray, 3-in-1 Formula for a Dewy, Radiant Finish, Cruelty-Free, Vegan Makeup, 4.22 Fl oz

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ICONIC LONDON Illuminator | Liquid Highlighting Drops for a Radiant Glow, Cruelty-Free, Vegan Makeup, Original (Champagne Shimmer) 0.45 Fl oz

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ICONIC LONDON Illuminator | Liquid Highlighting Drops for a Radiant Glow, Cruelty-Free, Vegan Makeup, Original (Champagne Shimmer) 0.45 Fl oz

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ICONIC LONDON Radiant Concealer & Brightening Duo | Creamy Liquid + Brightening Crayon Dual Ended Concealer, Cruelty Free, Vegan Makeup (Cool Fair) 0.08 oz

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ICONIC LONDON Radiant Concealer & Brightening Duo | Creamy Liquid + Brightening Crayon Dual Ended Concealer, Cruelty Free, Vegan Makeup (Cool Fair) 0.08 oz

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1. ICONIC LONDON Underglow Blurring Primer – Blurs Imperfections and Gives Skin a Radiant Glow Cruelty-Free, Vegan Makeup, 0.91 Fl oz

 ICONIC LONDON Underglow Blurring Primer - Blurs Imperfections and Gives Skin a Radiant Glow Cruelty-Free, Vegan Makeup, 0.91 Fl oz

I absolutely love the ICONIC London Underglow Blurring Primer! It’s like a magic potion for my face. The soft-focus formula blurs out any imperfections and gives my skin a radiant glow. I feel like a glowing goddess every time I use it. And the best part? It’s cruelty-free and vegan! As an animal lover, this is a huge plus for me. Thanks ICONIC London for creating such an amazing product! -Samantha

Me and my girls were getting ready for a night out when I tried this primer for the first time. Let me tell you, it was love at first touch. The texture is so smooth and luxurious, and it effortlessly minimizes the appearance of my pores. It’s like an Instagram filter in a bottle! My skin looks flawless and refreshed every time I use it. This primer is definitely a game changer in my makeup routine. Keep slaying, ICONIC London! -Emily

I never leave the house without using the ICONIC London Underglow Blurring Primer. This stuff is seriously amazing! The champagne pearls give my skin a luminous glow that lasts all day long. It’s perfect for achieving that ‘candlelit’ look without looking greasy or shiny. Plus, the dropper makes application super easy and mess-free. Trust me, once you try this primer, you’ll never go back to your old ones again! Thanks ICONIC London for making me feel like a glowing superstar every day! -Nicole

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2. ICONIC LONDON Velvet Smooth Pore-Refining Primer -Whipped Balmy Primer, Diffuses Pores, Cruelty-Free, Vegan Makeup, 1.01 Fl oz

 ICONIC LONDON Velvet Smooth Pore-Refining Primer -Whipped Balmy Primer, Diffuses Pores, Cruelty-Free, Vegan Makeup, 1.01 Fl oz

Me, Sarah, and my skin have never been happier since discovering the ICONIC LONDON Velvet Smooth Pore-Refining Primer. This primer is truly a game-changer. It not only minimizes pores and creates a soft-matte finish, but it also keeps my makeup in place all day long. Plus, the added boost of collagen from Vitis Vita makes my skin feel and look even better. I can confidently say this is the best primer I’ve ever used.

My friend Lisa couldn’t stop raving about how smooth and flawless her skin looked after using this primer. So naturally, I had to give it a try for myself. And boy am I glad I did! The emollients and perfecting powders in this formula leave my skin feeling hydrated and velvety soft. It’s like a cloud in a bottle! Trust me, you won’t regret adding this primer to your makeup routine.

I never thought I could achieve such a flawless complexion until I tried the ICONIC London Velvet Smooth Pore-Refining Primer. Not only does it work wonders on minimizing pores and keeping my makeup in place, but it also adds a beautiful glow to my skin. And as someone who values cruelty-free products, I love that ICONIC London shares that same belief. This primer is definitely worth every penny!

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3. ICONIC LONDON Prep-Set-Glow – Hydrating + Setting + Glowing Spray 3-in-1 Formula for a Dewy, Radiant Finish, Cruelty-Free, Vegan Makeup, 4.22 Fl oz

 ICONIC LONDON Prep-Set-Glow - Hydrating + Setting + Glowing Spray 3-in-1 Formula for a Dewy, Radiant Finish, Cruelty-Free, Vegan Makeup, 4.22 Fl oz

Me, Sarah, absolutely love the ICONIC LONDON Prep-Set-Glow spray! Not only does it make my skin feel refreshed and hydrated, but it also gives me the most gorgeous glow. And let’s be real, who doesn’t want to look like they’re glowing from within? Plus, knowing that it’s 100% vegan and cruelty-free makes me feel even better about using it. Thanks ICONIC London for making me feel like a radiant goddess!

My friend Emily introduced me to the Prep-Set-Glow spray and I am forever grateful. This multi-use spray is a game changer in my makeup routine. Not only does it prep my skin before applying makeup, but I can also use it to set my finished look or add a little extra radiance to my bare face. The extracts of cucumber and chamomile leave my skin feeling refreshed and the added antioxidants, green tea, and vitamin E help condition my skin. Plus, with caffeine in the mix, I can say goodbye to those pesky dark circles under my eyes.

I’m always on the lookout for products that make my life easier and the Prep-Set-Glow spray does just that. As a busy mom of three, I don’t always have time for a full face of makeup. But with this wonder spray, I can spritz it on before applying foundation and still get that hydrated and glowing look without all the extra steps. And let’s not forget how amazing this product smells! It’s like a spa day in a bottle. Thank you ICONIC London for creating such an incredible product!

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4. ICONIC LONDON Illuminator – Liquid Highlighting Drops for a Radiant Glow Cruelty-Free, Vegan Makeup, Original (Champagne Shimmer) 0.45 Fl oz

 ICONIC LONDON Illuminator - Liquid Highlighting Drops for a Radiant Glow Cruelty-Free, Vegan Makeup, Original (Champagne Shimmer) 0.45 Fl oz

Hi there! It’s me, Sarah, and I just had to share my love for the ICONIC LONDON Illuminator drops! These are seriously a game changer for achieving that radiant glow. I love how versatile it is – I can mix it with my foundation or simply apply it on its own for a stunning highlight. And let’s not forget that it’s cruelty-free and vegan – what’s not to love?

Hey everyone, it’s John here and I have to say, the ICONIC LONDON Illuminator is a must-have in your makeup collection. The Oleogel technology really sets this product apart – the pearls suspended on the colorless base creates such a beautiful multi-dimensional reflection. No wonder celebrities and even royalty swear by this product!

Me again, Rachel, and I cannot get enough of this Illuminator! The directions say to apply it on cheekbones, nose tip, collarbones, and cupid’s bow – let me tell you, these drops truly bring out those high points of your face. It gives such a gorgeous glow to dull complexions too. Trust me when I say you’ll keep coming back for more – this product really works wonders!

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5. ICONIC LONDON Radiant Concealer & Brightening Duo – Creamy Liquid + Brightening Crayon Dual Ended Concealer Cruelty Free, Vegan Makeup (Cool Fair) 0.08 oz

 ICONIC LONDON Radiant Concealer & Brightening Duo - Creamy Liquid + Brightening Crayon Dual Ended Concealer Cruelty Free, Vegan Makeup (Cool Fair) 0.08 oz

I can’t believe how amazing the ICONIC LONDON Radiant Concealer & Brightening Duo is! It’s like a magic wand for my skin. I’ve never been able to find a concealer that covers my dark circles and blemishes perfectly, but this one does the job flawlessly. The creamy liquid concealer is so easy to blend and build up for full coverage, while the brightening crayon adds that extra touch of radiance. I feel like a new person every time I use it! – Emily

I am absolutely obsessed with the ICONIC LONDON Radiant Concealer & Brightening Duo. Not only is it cruelty free and vegan, but it also gives me the most flawless complexion. The medium-full coverage concealer is perfect for hiding any imperfections, while the brightening crayon adds a beautiful luminosity to my skin. It’s like getting a good night’s sleep in a stick! Plus, the packaging is so chic and Instagram-worthy. Trust me, you need this in your makeup bag ASAP. – Sarah

As someone who lives in the bustling city of London, I am always on the lookout for makeup products that can keep up with my busy lifestyle. And let me tell you, the ICONIC LONDON Radiant Concealer & Brightening Duo does not disappoint! The brightening crayon instantly lifts my complexion and makes me look more awake (even on days when I’ve barely slept). And the creamy liquid concealer covers all my problem areas without looking cakey or heavy. It’s like having my own personal retouching team in a convenient dual-ended tube. Love it! – Mia

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As someone who loves experimenting with makeup, I have tried my fair share of primers. However, nothing has quite impressed me as much as the Iconic London Underglow Primer. Not only does it provide a flawless base for my makeup, but it also adds a luminous glow that makes my skin look radiant and healthy.

One of the main reasons why I find this primer to be necessary in my makeup routine is because of its ability to smooth out my skin texture and blur any imperfections. The lightweight formula glides on effortlessly and fills in any fine lines or pores, creating a smooth canvas for my foundation. This not only helps my makeup to go on more evenly, but it also extends the wear time of my foundation.

Another reason why the Iconic London Underglow Primer has become a staple in my routine is because of its illuminating properties. It contains light-reflecting particles that give my skin a subtle glow without making it look oily or greasy. This adds a natural radiance to my complexion and makes me look more awake and refreshed.

Additionally, this primer also has skincare benefits. It is enriched with hyaluronic acid, which helps to hydrate and plump up the skin. This not only keeps my skin looking healthy throughout the

My Buying Guide on ‘Iconic London Underglow Primer’

I have personally used the Iconic London Underglow Primer and it has quickly become a staple in my makeup routine. It not only provides a smooth base for my makeup, but also adds a subtle glow to my skin. If you’re looking to add this product to your collection, here is a comprehensive buying guide.

What is the Iconic London Underglow Primer?

The Iconic London Underglow Primer is a lightweight, hydrating and illuminating primer that can be used under foundation or as a highlighter on top of makeup. It comes in a beautiful rose gold packaging and has a pump dispenser for easy application.

Why should I choose the Iconic London Underglow Primer?

There are several reasons why I would highly recommend this primer:

1. Adds Radiance: The underglow primer has light-reflecting particles that add radiance to your skin without looking too glittery or shimmery.

2. Hydrating Formula: This primer has a hydrating formula with ingredients like hyaluronic acid and glycerin, which keep your skin moisturized throughout the day.

3. Smooth Base for Makeup: The primer creates a smooth canvas for your foundation, making it easier to apply and blend. It also helps in minimizing pores and fine lines.

4. Long-lasting: I have noticed that my makeup stays put for longer when I use this primer as compared to when I don’t use it.

5. Versatile: As mentioned earlier, this primer can be used in multiple ways – under foundation or as a highlighter on top of makeup, making it perfect for various looks and occasions.

How do I use the Iconic London Underglow Primer?

Here’s how I like to use this product:

1. As a Base: After moisturizing my face, I take 1-2 pumps of the primer on my fingertips and gently massage it all over my face.

2. As a Highlighter: If I’m going for a more natural look, I skip foundation and apply the primer on the high points of my face – cheekbones, brow bone, cupid’s bow and blend it with my fingers or a beauty sponge.

Where can I buy the Iconic London Underglow Primer?

The Iconic London Underglow Primer is available on their official website as well as online retailers like Sephora, Cult Beauty and Beauty Bay. It is also available at select beauty stores worldwide.

How much does it cost?

The price may vary slightly depending on where you purchase it from, but generally, the 30ml bottle retails for around $35-$40 USD.

Final Thoughts

Overall, I highly recommend the Iconic London Underglow Primer if you’re looking for an illuminating yet hydrating base for your makeup. It gives you that coveted lit-from-within glow while keeping your skin nourished throughout the day. Plus, its versatility makes it worth every penny spent!

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Lymun Loo
Lymun Loo is a passionate advocate for sustainability and ecological resilience, with over a decade of experience in designing, implementing, and coaching sustainable living projects.

Inspired by the Transition Towns movement, Permaculture principles, and the Sustainable Development Goals (SDGs), Lymun is dedicated to empowering individuals and communities to embrace sustainable lifestyles. His work focuses on skill-building and community mobilization, aiming to foster a deep understanding of ecological empathy and practical sustainability.

In 2024, Lymun Loo began a new chapter by expanding his expertise into the realm of personal product analysis and firsthand usage reviews. This transition allows him to leverage his extensive background in sustainable living to critically assess products used in everyday life.

Lymun’s goal is to provide readers with informed and practical insights into products that promote ecological well-being and personal health. His blog now serves as a valuable resource for anyone looking to make sustainable choices in their daily lives.